With Halloween and Bonfire Night firmly behind us and as the retailers unleash the Christmas spirit, we too turn our attention to the inevitable challenge of our studio Christmas card. A brief with seemingly no end and no beginning, no definitive right or wrong answer – the holy grail of all design solutions.
The one brief of the year where we can cut-free and truly let our creativity shine, yet the very thought causes our designers to shudder, tainted by the ghosts of Christmas past. With less than a month to go as we endeavour to find that flash of inspiration we recap on our previous efforts. Next year we start thinking in July.
2009 – Exploiting a happy coincidence
2010 – Seeing things differently through our kaleidoscope snowflake designs
2011 – As designers we like to turn things on their head
Watch this space for this year’s solution…