Updating the Standard Chartered visual identity to align with their new creative rationale of,
Our solution was to create a flexible visual system based on the story of ‘The Reveal’. A graphic style
bringing to life the idea of a metaphorical pathway, navigating the unexpected twists and turns of the ever
changing Wholesale Banking landscape. It supported the flexibility, dynamism and responsiveness of
Standard Chartered’s ability to respond to new opportunities in the dynamic and complex markets in
which they operate.
The visual system was considered across all key client touch-points including printed literature, digital
communications, animation, event material, reception area and directional signage.
Roll-out and implementation of visual system