St John’s School rebrand

Creating a more flexible identity, reflective of a modern co-education school.

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The visual landscape of the Private Education sector is very different from when St John’s was founded. The school needed a more flexible identity, reflective of a modern co-education school, one that enabled  communication with an audience who engage with modern technology and media channels.

Our solution was to create a flexible framework composed of a range of graphical elements inspired by the St John’s environment. Blended together, with consistency and imagination, they work in harmony expressing a powerful and unique image. The overall effect is contemporary, sophisticated and confident.


Brand development


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Brand application


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Brand guidelines


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We chose Toucari Live to re-brand our School because they were by far and away the most thoughtful and the creative of the companies which bid for the contract. Throughout the re-branding process, Tourcari Live have been a pleasure to work with; they communicate well and are highly responsive. The final designs were imaginative and perfectly in line with our expectations and requirements; indeed they have already had a very positive impact on how the School is perceived. I recommend Toucari Live with enthusiasm and without reservation.
Martin Collier, Headmaster
St John’s School Leatherhead