Design and production of internal communications magazine.

Often an afterthought at best, internal communications can be the poor relation of a firm’s marketing activity. So on the back of a successful rebrand BLP took the opportunity to give this area a real lift, showing thought and consideration for their people. They needed a way to engage with employees, communicating ‘light-hearted’ news and the firms strategic aims in an upbeat and positive way.

GM Toucari helped craft the communication and delivery strategy through exploration of name and execution of size and formats. The final solution adopted was a monthly looseleaf broadsheet magazine with supporting HTML e-alerts on monthly and weekly frequencies.

Activities:
Emplyee communications