Brand identity for a solar energy start-up.

The identity needed to be engaging and vibrant whilst reflecting the credibility and integrity of the established parent energy company the Lanco Group.

The success of the identity, a modular graphic system based on photovoltaic cell structures provided a consistent platform from which flexible elements could be applied.

The identity was rolled out across a number of deliverables including corporate and product literature, proposal documents, presentations, advertising and website. A ‘toolkit’ capturing the identity elements was developed for ongoing implementation.

Activities:
Corporate branding
Literature
Screen based presentations
Website