The ‘little book of huge potential’ for Herbert Smith LLP was produced in order to foster and encourage a culture of cross-selling within the firm. The decision was made to go with an A6 pocket size, in order to be portable and always at hand. Core information and statistics about the services, offices and regions were broken down within colour coded sections for easy reference. A soft copy version was also produced for ‘in-house’ editing and circulation on the firm’s intranet.

Activities:
Print literature