Branding to launch international roaming service, Call Blue GSM into the market. After developing the theme, ‘Freedom to roam’, it became quickly apparent that we needed an effective icon to highlight the essence of roaming and reflect the simplicity of the service. The blue feather became the core of the brand, providing meaning and stand-out in an otherwise aggressive and over-saturated market. The feather also allowed for the creation of locations, situations and environments to infiltrate the brand.

Activities:
Consumer branding
Literature
Packaging