Extension and management of brand equities to help articulate Scottish law firm Brodies’ differentiators and market positioning. Brodies wanted to clearly emphasise their unique, friendly culture with a deep understanding of client needs.

The ‘wee’ men were core to this proposition, quickly establishing themselves as being the personality of the brand, providing a colourful and highly imaginative perspective, helping Brodies stand-out within the Scottish legal market.

Activities:
Corporate branding
Literature