Following their decision to convert to LLP status, Allen & Overy took the opportunity to launch a new identity for the firm. We were commissioned to continue development and refinement of their identity standards and carry out a complete corporate identity roll-out.

As part of the roll-out, we were also commissioned to produce the first ever, fully detailed Report and Account publication for any magic or silver circle firm. Allen & Overy said this publication now sets the benchmark for all others.

Activities:
Annual reporting
Identity guidelines
Literature