As part of a comprehensive office fit-out, Linklaters also wanted to introduce state-of-the-art business facilities for their clients. We were involved from the naming process through to the development of the identity and signage for the suite.
The identity needed to fit with the modern, clean lines of the new interior and encompass the range of facilities on offer; Auditorium, Business Lounge, Telepresence and Meeting Facilities.
A mobiüs icon became central to the identity to bring the idea of continuity and limitless potential to life. We extended the visual system through a range of icons to identify each of the component parts. We further developed the identity across multiple touch-points such as way-finding, room signage, stationery and the digital screens.