A solid track record

Brand identity for start-up legal recruitment agency.

Both of start-up legal recruitment firm Hewetson Shah’s founding partners had established reputations and they wanted an identity that reflected their personal qualities and stood out in the legal recruitment space. We created a bold and confident brand to highlight the partners’ wealth of experience and straightforward, reliable approach.

The choice of a monogram emphasised the strength of the partnership whilst also signifying its goal: to join candidate with firm. Powerful black and white signature images were selected to add timelessness and presence.

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Toucari Live are known to the partners at Hewetson Shah through work that they had historically undertaken at their previous firm. What impressed us the most was having had a very open discussion about what we thought we wanted, and…our confidence in giving them a detailed brief and leaving them do what they do best. The end result was exactly what we had envisaged…very striking, simple but definitive logo and a brand identity immediately achieved our objective of differentiating our brand from our main competitors.
Guy Hewetson
Hewetson Shah LLP