Our brief was to clearly differentiate the Enable brand from other players in the Legal IT market.
After exploring the competitior and client marketplace, we expressed Enable’s brand essence as ‘Simple, different, passionate’
The brand essence informed our development of the logo, with its subtle ‘ea’ ligature and the choice of a confident colour palette. The adoption of an open, friendly tone of voice supported by illustration helped to cut through the complexity of IT issues and technical speak.
We developed a simple set of brand guidelines that clarified the relationship between Enable and their product lines, ensuring that the brand knows who it is speaking to, and reflects the passion Enable have for their products and service delivery.
We then rolled out the brand identity to print collateral, video presentation and a new responsive website.