After more than a decade of using black and white almost exclusively, Linklaters engaged us to breathe new life into their visual identity. The brief was to treat the exercise as an evolutionary process and introduce colour in a way that didn’t overwhelm the distinctive nature of the existing brand.
Following extensive exploration and consultation, we agreed an approach to the use of colour photography that was subtle yet striking. Having undertaken a pilot project, we revised the corporate guidelines and launched the implementation.
Linklaters’ marketing material now features refined bursts of colour that make it more open and expressive, with a flexibility that allows tailoring to different audiences and media.