To help build on the success of their previous year’s Report, we worked with Linklaters to develop the theme of ‘collective responsibility’. Backed by a clear expression of what this means in terms of social, environmental and economic impacts we featured CR champions throughout the report to highlight the successful delivery of their strategy.
A core graphic expression provided a distinctive visual feature to extend across all international office deliverables. Post-it notes were tipped-in to provide a personal message for staff, who were encouraged to engage with their own goals and responsibilities. A fresh approach to the design with thoughtful layouts punctuated by info graphics and case study features ensured the report was engaging and accessible.
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