A collective responsibility

Developing a clear expression of progress and strategy for the Linklaters global CR report.


To help build on the success of their previous year’s Report, we worked with Linklaters to develop the theme of ‘collective responsibility’. Backed by a clear expression of what this means in terms of social, environmental and economic impacts we featured CR champions throughout the report to highlight the successful delivery of their strategy.

A core graphic expression provided a distinctive visual feature to extend across all international office deliverables. Post-it notes were tipped-in to provide a personal message for staff, who were encouraged to engage with their own goals and responsibilities. A fresh approach to the design with thoughtful layouts punctuated by info graphics and case study features ensured the report was engaging and accessible.








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